The challenge
The old talabat brand wasn't impactful enough to cut through the noise the competitors were making in this market. This was causing a lot of banner blindness as offers were not properly highlighted in the layouts, making it hard for users.
Our solution
We had to call in the big guns (Panico) and together we rebranded talabat to something better, louder and bolder.
We used the new brand guideline to craft visuals that combined strong visual impact with clear and compelling value
propositions.
We had to call in the big guns (Panico) and together we rebranded talabat to something better, louder and bolder.
We used the new brand guideline to craft visuals that combined strong visual impact with clear and compelling value
propositions.
The outcome
This resulted in designs that not only captured users’ attention but also clearly communicated the offer, driving better engagement and performance.
This not only solved the blindness issues but also elevated the visual standard of the app, ensuring a polished, cohesive experience for users and advertisers alike, making a significant impact on business objectives.
The outcome
This resulted in designs that not only captured users’ attention but also clearly communicated the offer, driving better engagement and performance.
This not only solved the blindness issues but also elevated the visual standard of the app, ensuring a polished, cohesive experience for users and advertisers alike, making a significant impact on business objectives.
My Contribution
In my current role as Lead designer for IPM (In Product Marketing) I lead a team of very talented designers and together we craft impactful designs and produce interactive branding, digital marketing and promotional content, for digital and print media types, in-app and out of home, across 8 markets in the GCC i.e. UAE, Qatar, Bahrain, Kuwait, Iraq, Oman, Egypt, and Jordan.
My Contribution
In my current role as Lead designer for IPM (In Product Marketing) I lead a team of very talented designers and together we craft impactful designs and produce interactive branding, digital marketing and promotional content, for digital and print media types, in-app and out of home, across 8 markets in the GCC i.e. UAE, Qatar, Bahrain, Kuwait, Iraq, Oman, Egypt, and Jordan.
