The challenge

The restaurant lacked a social media presence, limiting its visibility and preventing it from reaching the broader audience it deserved. As a result, it remained under-recognized despite its quality offerings.

The restaurant lacked a social media presence, limiting its visibility and preventing it from reaching the broader audience it deserved. As a result, it remained under-recognized despite its quality offerings.

The challenge

The restaurant lacked a social media presence, limiting its visibility and preventing it from reaching the broader audience it deserved. As a result, it remained under-
recognized despite its quality offerings.

Our solution

We launched a focused awareness campaign that brought the restaurant’s story to life. Our team embedded themselves in both the Dubai and Abu Dhabi branches—observing staff and guests throughout the day and night. This allowed us to authentically capture the brand’s spirit, and culinary experience, which we then shared across digital platforms to build engagement and visibility


We launched a focused awareness campaign that brought the restaurant’s story to life. Our team embedded themselves in both the Dubai and Abu Dhabi branches—
observing staff and guests throughout the day and night. This allowed us to authentically capture the brand’s spirit, and culinary experience.

We launched a focused awareness campaign that brought the restaurant’s story to life. Our team embedded themselves in both the Dubai and Abu Dhabi branches—
observing staff and guests throughout the day and night. This allowed us to authentically capture the brand’s spirit, and culinary experience.

The outcome

We brought the restaurant’s story to life—capturing its people, atmosphere, and cuisine through compelling photography and video. With a refreshed Instagram presence and targeted paid campaigns across social platforms, visibility surged. Today, the restaurant stands among the most recognized Italian dining destinations in the region.

While their success is the result of many efforts, we’re proud to have played a meaningful role in their growth.