The challenge

Dubai’s heat is rising, but a true gentleman never sacrifices style.

That’s why Bespoke, with Scabal and Zegna, introduces a refined collection of lightweight, breathable fabrics—luxurious comfort, made for the desert.

Dubai’s heat is rising, but a true gentleman never sacrifices style.

That’s why Bespoke, with Scabal and Zegna, introduces a refined collection of lightweight, breathable fabrics—
luxurious comfort, made for the desert.

Dubai’s heat is rising, but a true gentleman never sacrifices style.

That’s why Bespoke, with Scabal and Zegna, introduces a refined collection of lightweight, breathable fabrics—
luxurious comfort, made for the desert.

Our solution

Our mission was clear: make a bold statement through a 360° marketing campaign.
We executed a fully integrated strategy—
across digital, print, and mobile—through striking studio and lifestyle photography and video, distributing the content through social media, catalogs, and email.

Our mission was clear: make a bold statement through a 360° marketing campaign.
We executed a fully integrated strategy—
across digital, print, and
mobile—through striking studio and lifestyle photography and video, distributing the content through social media, catalogs, and email.

Our mission was clear: make a bold statement through a 360° marketing campaign.
We executed a fully integrated strategy—
across digital, print, and
mobile—through striking studio and lifestyle photography and video, distributing the content through social media, catalogs, and email.

The outcome

The message resonated—loud and clear.
Discerning gentlemen across the UAE responded, driving remarkable footfall to the stores. Bespoke Dubai firmly cemented its position as the premier destination for high-end, fashion-conscious men in the region.